How many beautiful words are there about sound
The babbling of the stream, the singing of swallows and the singing of cicadas, the rhyme of Lin Laiquan
......
Have you listened carefully?
those ancient pagodas and white bridges
fine and warm ups and downs
understand the world
Start by hearing the voices of the world.
Hearing-aid headphones|Put it on and let you hear the sound of flowers blooming
Will the new trend of consumption be dominated by "new old people"?
At present, in addition to being the transmitter of our voice, earphones are also developing the "special group" market, such as the "new elderly" group.
As the generation born in the 1960s and early 1970s retires and enters old age, the characteristics of high savings and low consumption of China's elderly group have quietly changed. With a good income, willingness to spend money, and the pursuit of quality, a group of "new elderly people" lead the new trend of elderly consumption.
Unlike the old people in people's inherent impression, the "new old people" have a high acceptance of the Internet and are proficient in the use of electronic products. Trends are no longer the monopoly of young people.
As the age increases, the hearing problems of the elderly also gradually appear. Not only the elderly, people aged 12-35 are at risk of hearing loss due to excessive exposure to high-volume music and other entertainment sounds for a long time.
Therefore, some products and services for these "hearing-impaired patients" have begun to emerge in the market.
Hearing-aid headphones|Put it on and let you hear the sound of flowers blooming
The hearing-aid headphone market is ushering in changes
According to the World Health Organization:
◾Hearing loss currently affects more than 1.5 billion people worldwide, which is 1/5 of the total population, and more than 1 billion of them suffer from mild to moderate hearing loss.
◾1/3 of the adults over 65 years old in the world have hearing loss, and the proportion of the elderly aged between 80 and 85 is as high as 80%. At present, there are more than 80 million elderly people in my country suffering from different degrees of hearing loss.
But the fact is that many elderly people do not like to wear hearing aids. Why does this happen?
On November 6, at the special forum on "Market Demand and Industry Outlook for OTC Hearing Aids" held in Shenzhen, some experts shared the "Analysis of the Reasons Why the Elderly Don't Wear Hearing Aids".
In summary, there are 5 reasons:
1. Unaccustomed; the voice is different from the actual speaking voice, and there are noises.
2. Can't use it; can't change the battery, can't switch the hearing aid.
3. There are stereotypes about the appearance of hearing aids.
4. High price
5. The professional fitting process is cumbersome.
For these reasons, many hearing-impaired patients do not use hearing aids. This has also attracted the attention of some newcomers and capitalists in the field of hearing health.
More and more manufacturers have joined the camp of hearing aids, coupled with policy support, will break the monopoly of the five major manufacturers and promote the development of hearing aid technology and the improvement of production efficiency.
With the support of policy and technology, the hearing aid market will usher in a major change. Not only will the market share be reshuffled, but the technology will also be further improved and innovated. A new milestone in the hearing aid field has arrived.
Development Trend of Hearing-aid Bluetooth Headphones
Based on such a large market environment, "auxiliary listening earphones" broke the traditional barriers and fought a beautiful "price war" with traditional hearing aids. Traditional hearing aids have ushered in a new group of strong competitors.
Compared with hearing aid products, hearing aid earphones are more of a new type of consumer electronics product that intervenes in consumer demand. It is mainly aimed at people who gradually lose their hearing due to age. It has some functions of professional hearing aids, and has the fashionable appearance of ordinary earphones and healthy earphones.
The emergence of hearing-aid Bluetooth headsets has well optimized some of the problems of traditional hearing aids mentioned above. Mainly manifested in the following aspects:
01 The sound is clear and comfortable
Hearing-aid earphones analyze the parameters of senile hearing loss through big data, and use feedback suppression, noise reduction suppression, harmonic processing and other technical means to amplify the voice of the speaker as much as possible, reduce the disturbing sound in the environment, and restore the natural dialogue effect, so that People with hearing loss can hear more clearly and comfortably.
02 Easy to use, easy to learn and understand
The existing hearing-aid earphones on the market support multiple usage modes. They can be used as ordinary Bluetooth earphones and hearing-aid earphones at the same time. Open the cover to automatically connect, and switch to the auxiliary listening mode with one button. The connection is fast and the trouble of starting up is saved. operate. And after the power is out, use the charging cable to charge normally, no need to replace the battery to charge, and the operation is simple and fast. The elderly don't have to worry about not being able to use it.
03 Beautiful appearance and convenient storage
The appearance of hearing aid earphones is the same as that of ordinary bluetooth earphones, with small appearance and convenient storage. It has changed the public's stereotype of hearing aids in the past. Outsiders think they are headphones, but they are actually hearing aids, avoiding social embarrassment and easily responding to different scenarios.
04 Affordable price, great value for money
Price is a significant advantage of hearing aid earphones over traditional hearing aids. Traditional hearing aids are more expensive, while hearing aid earphones use AI algorithms to generate suitable hearing aid solutions, which greatly reduces their cost, so the price is relatively close to the people. consumption needs of class consumers.
05 Simple fitting and accurate results
In fact, the current smart hearing aid earphones already have self-supporting hearing test software, which saves the step of manual fitting in offline stores. You only need to download the APP and directly test online, and intelligently provide hearing compensation according to the test results. . The fitting process is simple and the fitting effect is accurate.
Based on the above points, it can be seen that auxiliary listening earphones can help the hearing-impaired to obtain a more natural listening experience to a certain extent.
In 2018, hearing aid products appeared in the domestic market for the first time, creating the concept of smart hearing aid headphones. Famous manufacturers such as Xinsheng, Skyworth, and Zuodian have also introduced this concept. This year, there is more news that a wholly-owned investment company under Xiaomi has invested in an emerging domestic hearing aid manufacturer. When big brands are more or less involved in the auxiliary listening market, it also shows the potential of this blue ocean market.
Hearing-aid headphones|Put it on and let you hear the sound of flowers blooming
Early intervention for hearing loss
Professional hearing aids and professional medical technology can provide medical services and technical support for millions of hearing-impaired people.
But more hearing-impaired people need lower-cost and more convenient products to help them. The emergence of hearing-aid earphones is to help everyone understand the importance of hearing loss and really pay attention to it.
Therefore, if you have hearing problems, you must intervene as soon as possible, for yourself and for your family.
